What is landing page - landing page templates + examples

Hello, readers of the financial magazine "RichPro.ru"! Today we’ll talk about the landing page, what it is, what advantages and disadvantages it has, etc.

Landing ("Landing page" or landing page) is a fairly well-known term for a web page with a specific specification. However, the essence of such pages is not known to everyone.

So what is a landing page? A brief definition of a landing page can be stated as follows - this is a web page on a domain, subdomain in the format html / css (or other).

Landing interested in people who sell various goods on the Internet.

Such a “landing page” will not display annoying ads, useless texts, blinking banners or pop-up menus.

From this article you will learn:

What is a landing page and how to use it;
What are the advantages of landing page compared to a regular site;
How to create a landing for free yourself and promote it on the network;
Which landing page designers are the best and where to download ready-made templates;
How to make money on a landing page and what taxes you need to pay.

We wish you a productive study of the materials!

What is Landing (landing page), what types of Landing it is, how to create it yourself and other information, read further in the article

1. What is a landing page (or landing page) - its features and advantages

Landing Page - This is a one-page website on the network that can have several names:

Landing or landing page
Lendos
customer capture page.

The main task of the landing page is to encourage site visitors to perform some kind of active action - call, leave a request, purchase goods, subscribe to the newsletter etc.

I.e, landing called an Internet marketing tool, designed to increase sales of various goods or services on the Internet.

A similar page differs from others in simplified navigation, the absence of huge layers of text and unnecessary menus. Read also the article - “How to create a website yourself for free - step by step instructions”

1.1. Landing Page Development History

Landing Page was invented in the USA about 10 years ago by Internet marketers.

At some point, they began to realize that market competition was constantly increasing. Sites, online stores are improving and visitors can not always figure out what is the advantage of one company over another.

Serious competition in the industry was the primary reason for creating the landing page.

An example of an ideal selling landing page

1.2. Goals and objectives of the landing page

The purpose of the landing is to obtain contacts of potential buyers who have visited this single page.

Note!The sale of goods / services is carried out at the next stage - after the target action of the visitor, that is, the submission of an application for the provision of advice.

Internet marketing experts claim that a high-quality landing page can increase website conversion several times. If used properly, landing conversion can increase 8-35%.

1.3. Sales Funnel and Conversion

Any site owner is constantly looking for ways to increase its popularity and maximize sales.

The main criteria by which the effectiveness of an Internet resource is determined are "sales funnel" and site conversion. Having understood the essence of these concepts, you can find out the level of your sales. Let's get acquainted with these definitions in more detail.

Conversion and sales funnel are the main indicators of landing performance

1) Website conversion

Website conversion is considered the most significant indicator of the effectiveness of the Internet resource.

The conversion value displays the number of page visitors who have become buyers of your products / services.

In other words, site conversion is a kind of "marker" that marks the fulfillment of the requirements you need, namely:

purchase of goods;
newsletter subscription;
downloading specific files;
registration;
other actions.

Each category of goods or services has its own conversion rate.

for example for tourism, it is considered a normal level 8-13%. But at the site where luxury coats are sold, the conversion is to 10%, and this is considered an excellent indicator. (The fact is that local customers have higher purchasing power).

Important!Conversions typically fluctuate. from 2-3% to 20-40%. If the conversion is for example 20%, it means that out of a hundred targeted visitors who visited the site, twenty completed the targeted action.

Site conversion needs to be constantly improved. To do this, you need to gain the trust of users of the site. Your web page should be convenient with easily accessible information.

It is worth noting that the conversion rate of the landing page is always higher than that of a regular site.

2) Sales funnel

The sales funnel can show the number of visitors to your site who have not completed the actions you require. It is a graph in the form of an inverted pyramid. Such a funnel has the following representation:

number of unique visitors;
the number of unique visitors who have completed the actions you need;
the number of customers who paid for the product or service.

When used correctly, a sales funnel can become an effective assistant in planning the optimal amount of advertising material, the number of contacts at each stage of sales etc.

Based on the indicators of the sales funnel, we can draw conclusions regarding the quality of management and the need to adjust work at a certain stage of sales.

This analytical tool provides an understanding of how a potential customer decides to purchase the product or service you are offering. What pushes him to such an action.

After analyzing these steps, you will have the opportunity to exercise control over customer behavior through a properly designed landing page.

The value of the sales funnel is to segment a huge mass of customers by behavior and interests.

Example - There are two people who want to purchase a vehicle.

One has not yet decided what exactly he wants to buy - an airplane or a car. The second, on the contrary, already clearly knows that he needs a car. These people are completely different - the first, after much deliberation, will generally buy a bicycle for himself, but the second is ready to go after the car even tomorrow.

As a rule, the whole way from interest in your product to the anxious moment of its acquisition is divided into four stages:

Stage 1. Awareness;
Stage 2. Interest;
Stage 3. Solution;
Stage 4. Action.

By superimposing these stages on the number of people who are at each stage, the end result is really a funnel narrowing to the bottom.

1) In the upper part there are people who realized that they were interested in a certain product. At this stage, a person tries to find general information about the product he likes, possibly its analogues, minimal characteristics.

2) The following is an interest in a particular brand. Comparison of key parameters, available advantages, design, etc.

3) In the event of a decision to purchase a product, the client proceeds to the next stage, in which the clarity and clarity of the content play a key role. It is he who is able to induce a person to make a purchase or become an obstacle to such a decision.

4) At the very bottom of the funnel are people who have switched from the status of visitors to the status of buyers. If the sales funnel is organized correctly, the client will definitely buy the goods on the same site.

The goal of any quality landing is the invisible promotion of the visitor through all stages of the sales funnel from awareness to action. The best tools will be educational articles, step-by-step guides, infographics.

Important!Product information must be specialized. Its goal is to strengthen the motivation of a potential customer to make a purchase.

Online sales are growing regularly. Along with this, the sales funnel will also be modified. Perhaps over time, it will become more complex. Therefore, it is very important to understand it now.

1.4. Capture Page Performance

The most effective landing can only be achieved with the participation in the development of a full-fledged team of professionals.

To create a high-quality landing page (before its launch on the Internet) you will need the help of the following specialists.

Project manager. Indicates the ultimate goal when developing a landing page, monitors all stages of the technical plan, calculates the return on investment in advertising, makes all the important decisions.
Marketer. His work is to develop a common strategy, create a prototype of the future site, effective affiliate programs and USP (a unique selling proposition). It also determines the prospects of the created concepts and analyzes the results.
Web Designer. Based on the approved site prototype, develops a landing page layout, is responsible for the special effects for the site.
Front-end developer. He is engaged in programming and the subsequent layout of the landing page, conducts testing of the display of the page on various devices, and adjusts the operation of forms designed to send requests and calls from the website.
Copywriter. He writes "selling" content, creates headers using the 4U method. Also involved in the prototyping of the landing page and the optimization of its semantic blocks.
SEM Specialist-contextologist. It analyzes the semantic core, selects targeted queries for search engines, sets up contextual advertising, conducts its analysis and, if necessary, refinement (How to assemble a semantic core for contextual advertising, we wrote in a special article).

Only the coordinated work of all specialists is able to create a truly high-quality landing page.

1.5. Why create a one-page site - 3 main advantages of landing

Next, you will find out if it's worth creating your landing page and why.

Consider the main advantages of landing page in comparison with other sites and online stores. (Also read our article - how to open an online store, where you will find step-by-step instructions for creating and launching a successful IM).

So, let's start in order:

One-page help to increase the number of visitors who subscribe to newsletters and e-mail newsletters, approximately 20-30%, compared to a regular site!
Increases by 50% the likelihood of buying your product!
Encourages site visitors to download and install a new program or application!

Rules and tips for creating a landing page

2. 13 basic rules for creating your Landing Page 📎

Landing with conversion 40-60%. Such indicators mean that every second visitor to the site left their data or made an application for the purchase of goods. Two factors contributed to this success:

The majority of visitors to the page are the target audience. The site was visited by people who were interested in the proposed product.
The landing page was created in accordance with traditional rules that ensure high site performance.

Next, we consider these rules in more detail.

Rule number 1. One product should be placed on the landing page.

Could not prompt the visitor to click on the buy button?

To get more customers, you must adhere to the following principles:

user attention should be focused on a single product;
tell the client about the benefits of this particular program only;
set a discount price for one product;
interest the visitor in the newsletter on one topic.

When several products are placed on the same screen, the customer’s attention will be scattered. He briefly inspects the entire page. Perhaps he will show interest in some kind of funny picture or a blinking discount. However, in the end, the tab will still be closed. In less than a minute, the visitor will forget about your site.

If a visitor visits the site and sees one product on which he can concentrate all his attention, the degree of his interest will grow. And the likelihood that he will perform the action you need will also become very high.

Rule number 2. A call to action should be clear

Entering the page, the user first of all asks himself where he got to and why.

Important!If in the first seconds of his stay on the page he cannot find the answers, the potential client is guaranteed to be lost. It is necessary to provide the visitor with clear and understandable information about your product.

Statistics show that about 80% potential buyers leave the site in the first fifteen seconds. The main reasons for this are:

Lack of motivation for action. That is, the visitor did not find (did not understand) what to do on the site. People are not offered to order, sign up, learn more, etc. High-quality landing page should contain specific calls for action. If the page does not have a "big red button" on which the word "buy" is written, such a landing page will not bring the desired result;
High page load, which confuses the visitor. A person cannot understand what is specifically offered to him. A lot of sticky details, a lot of unnecessary animation, etc., cause users only annoyance. Each such element is trying to attract the attention of a person. As a result, the main appeal for a purchase or subscription loses its significance.

4 helpful tips to make your appeal clear

These tips will help increase sales of your product.

Red button rectangular in shape with a capacious verb placed in the center to help you. Such a button should be present both at the beginning and at the end of the landing page.
Express yourself clearly and clearly. A clear and concise explanation of what the visitor should do and what he will receive for this is necessary.
Take away everything that can distract from the main idea, namely, incomprehensible headlines, graphics, large advertising banners with other people's goods placed, neutral pictures, etc.
Convince the customer of the exclusivity of the product you are offering. Describing the benefits of the product should use a lot of comparisons, numbers. Near this information you need to place a red button. Sometimes the decision to purchase a product can be spontaneous. To instantly satisfy the desire of the buyer and need this treasured button "buy"
Identify specific benefits. from the use by the visitor of your offer.

However, do not be too zealous in the desire to get a buyer. The presence of many advertising tricks and an obsessive offer to buy goods will cause the visitor only negative.

Rule number 3. Make selling and catchy headlines

In a good landing page there is one advertising proposal that fits easily into the headline.

Examples of selling headlines: If your product is fluorescent lamps? Here is the headline - "Save energy 4 times more efficient". Need to invite fatties to the fitness center? Headline their dream - "Who wants a TV star figure?".

Types of Headers Must Be Used tags h1 and h2. If possible, enter key phrases in the headings - these are words or phrases by which customers will find your site through a search engine.

Rule number 4. Use reasonably composed sales text.

The text is the first priority.

Important!Landing design should be ordered only after the final quality text has been compiled.

To write first-class text you must:

make a portrait of an "ideal customer", that is, the person who needs your product exactly;
read books on sales psychology and marketing;
learn to engage the visitor in the conversation. In this case, it will be a monologue. Try to start a virtual dialogue with the client, identify the issues that he may have. Write the answers to them in the text. Product information should be comprehensive. Do not be limited to a certain number of characters.

Now, from the side of the Internet marketing guru, one can hear criticisms of large landing pages. However, if you carefully examine this situation, it becomes clear that the bulk of criticism comes from boring and uninformative texts. But those who like to criticize soundly long landing page somehow forget.

No need to be afraid of large texts if:

The product is unknown and complex. The client will need to describe in detail each of his advantages. To give many examples that will prove the benefits of the product.
The product is expensive. In order to interest a person, you’ll have to take all the Land’s superpowers into arsenal - discounts, gifts, warranty and post warranty service, cases, reviews.

Rule number 5. Make the texts right

This rule is one of the most important for the promotion and sale of services or goods.

When formatting the text, you should adhere to the following recommendations:

The readable font is 16 pt. (Open Sans, Garamond, Georgia, PT Serif, Arial).
The line must not exceed 80 characters.
Every 3-5 lines should be made out in a paragraph.
For every 2-4 paragraph, a subheading is required. Subheadings must be compiled in such a way that the user, having read it, can easily understand what will be discussed in the next paragraph.
Mandatory availability of tables, quotes, lists (numbered or marked).

Rule number 6. Less aggressive advertising !!!

Three exclamation points at the end are one of the signs of aggressive advertising. In addition, there is also a “CAPS LOCK”.

Note!For most people, words or phrases with all caps and exclamation marks are suspicious. They have a strong belief that they want to deceive them.

If a copywriter, content manager or editor uses such things, then this indicates their low qualification.

It is also not recommended to include hackneyed phrases such as “lowest prices in the region”, “flexible discount system”, “individual approach”, etc. Information that will not be supported by facts, figures, comparisons is simply useless. Therefore, it must be deleted from the text without any regret.

Rule number 7. Competent Landing Structure

It is necessary to understand how the user's gaze will move.

If all the elements of the page are placed in their place, a person can easily perceive information. And if the visitor understands the product you are offering, the likelihood that he will purchase it will significantly increase.

Also need visual navigation - these are thematic pictures, icons and arrows. You can attract human attention with contrasting colors - highlight headers, red button, orange or yellow.

Rule number 8. Landing must be relevant - this is very important!

By relevance is meant conformity.

For instanceif a visitor came to your page from an advertisement whose title was “sale of prams,” then the heading of the landing page and its theme should relate to prams.

A relevant landing page is a web page that meets the visitor’s expectations.

One more example - if the user clicks on an advertising banner calling to buy a particular model of smartphone at a discount, then the landing page should also include an offer to purchase this particular smartphone and at the same discount.

Landing should be developed not only for each marketing company, but for each traffic source. For example, if visitors come to your page from any social network, this information should be displayed on the site.

Rule number 9. Need to be prepared for objections

About 9 out of 10 customers Before making a purchase, consider their decision. People fear scammers, fear for their own safety.

There are many customers who want to hide the purchase from others. Some people have concerns about losing their money or disbelief in such a low cost of goods.

Since you do not have the opportunity to personally communicate and dispel all the fears of the user, you need to take care of the reasoned answers to all kinds of objections in advance. They should be inserted into the text.

Here are some guidelines:

guarantee a return on investmentfor example, within 1-2 weeks;
give the opportunity to try the goods for free, also, over a 2-week period. Focus on the fact that such a proposal will help a person decide.

These marketing moves have always been and will be relevant in the development of landing pages.

Rule number 10. Use the principle of scarcity and the effect of urgency

With a deficit, you need to be very careful, because not everyone is led to such a trick.

Important!No one pays attention to the countdown timer today. Especially if it is regularly updated after page reload.

Other methods must be used. For instance, show information on the quantity of the remaining goods and regularly update these figures. The visitor should see that the goods are quickly sold out.

Example:We must try to make sure that the algorithm of actions or thoughts of the buyer is as follows: "Yesterday there were 100 bread machines at a discount 50%, today in the morning already 33, and closer to dinner only 5 pieces. Urgently need to buy while the product is still there! "

Rule number 11. Assure the visitor of your reliability

Trust elements are best placed near calls to action.

Here are some suggestions on how best to do this:

Using Social Media Buttons - creating a group (page), a list of subscribers in the VK group, tweet feed, likes on Facebook. (How to create a group, Vkontakte page and promote, we already wrote in our last issue ")
Publication of reviews along with links to companies or peoplethat left them.
Display of certificates, awards. If necessary, all documents should be opened in full size and easy to read.

Rule number 12. The lack of complex forms to fill out on the site

As a rule, the form of entering personal data does not cause irritation for most visitors. If you need people from the target audience is always ready to write name, occupation, email address.

Typically, difficulties arise in the next stages of registration, when a visitor is asked to tell the details of his life. It is better to ask such questions after the user has confirmed the fact of registration.

No less common problem is complex captcha!

Captcha- This is a pop-up form for entering a set of specific characters (numbers and letters). By filling in the captcha, the visitor confirms that he is not a robot.

Sometimes it takes a lot of time to decipher the characters and write them in the correct sequence. This is the reason that approximately 30-40% people just close the tab and forget about your offer.

No need to use captcha. Let your competitors have it.

Rule number 13. Simplicity and accessibility of perception

This rule presents the essence of all previous rules.

Important!You should order a simple landing page.

She must be:

without excessive graphics and text;
with a proposal to perform only one action - to buy one product, subscribe to one newsletter, etc .;
Spacious and not too busy.

Perfect Landing Page - This is a page that can be obtained by testing, adjusting and measuring effectiveness.

3. Create a landing page yourself or is it better to order a landing page from professionals?

Self-development of a landing page is not such a difficult task. With the knowledge and patience, anyone can dazzle the landing page. However, in such a case there are both positive (+) moments and negative (-).

Consider all the advantages and disadvantages of creating a landing page yourself:

Pros (+)

Landing, created with one's own hand, will cost a person completely free of charge.
There is no need to create a technical task. You get the opportunity to do it yourself according to your idea.
Creating a landing page with your own hands gives invaluable experience, which in the future will be very useful when working with the Internet.

Minuses (-)

In the absence of the necessary knowledge, it will take time to study it.
Landing page development takes a lot of time, for which you could sell a certain amount of product.
A poor-quality landing page may result, and as a result, the market potential of the promoted product will not be fully disclosed.

To order a landing in a special studio or to work on it yourself - it's up to you.

However, it is worth recalling that creating a page with your own hands does not involve any expenses. Therefore, it is still worth trying your hand, even if at the same time you made an order for a landing in the studio.

If you create high-quality landing pages, in the future you can develop acquired skills and make developing landing pages your business from scratch. The demand for these services is increasing every year.

Note!If such work seems overwhelming to you, because it requires perseverance and takes a lot of time, then it is better not to spare money and order the creation of a landing for professionals. And while they will be engaged in your order, you will have time to solve the main tasks of the business.

Do-it-yourself landing page development is justified only if you have it first and you want to save your money. After all, you cannot be sure that the product or service being promoted through this site will be in great demand.

However, if sales have already been launched, the first orders have appeared and you have confidence that your product will be in demand, then it's time to turn to specialists. They will help to make your landing page better and more efficient, as well as significantly increase the level of conversion.

By paying for services 5-15 thousand rubles, your sales may increase 2-3 units per day. Over the year, a pretty decent amount will come up, which will significantly exceed the amount spent on "upgrading" your site.

Important!Increase conversion by just 0,5% able to bring millions of profits in a year.

Of course, you yourself can create a better landing page than a lone freelancer will do. Read who the freelancer is in the article here.

An order in the studio will not be cheap, but you will save your time, and the money spent will subsequently be returned many times in the form of profit.

4. Modern designers landing page - TOP-3 of the best

The great popularity of landings led to the appearance of many designers. Let's look at some of the most popular Russian-language designers.

Landing Designer # 1. "LPgenerator" (lpgenerator.ru)

"Lpgenerator" is an excellent site builder, with which you can create a landing page from scratch. Service can offer more 300 templates, a large number of tools - lead management, A / B testing and many other goodies.

Simple rate - from 500 rubles per month. This tariff implies a limit on the number of visitors - 9 thousand per month.

there is tariff without restrictions. Its cost is 4000 rubles per month.

Prices are expensive, but many say that the Lpgenerator is worth it.

Landing Designer # 2. Flexby (flexbe.com)

Flexbe website builder is considered one of the most reliable and simple landing page builders. There is a free version that is valid 14 days. This time is enough to evaluate the convenience of the designer and its relevance to your business.

The most affordable rate - 750 rubles per month. The tariff includes: domain - 1, pages - 10, SMS notifications - 250, technical support, own mailbox, free .RU domain, etc.

Most expensive rate costs 3,000 rubles a month. It includes unlimited number of domains and pages, 1000 SMS notifications, etc.

Of cons (-) there are limitations in creating a landing page. To get something cool is not possible because the set of tools of this site builder is not large.

TO pluses (+) should include the speed of creating a landing page. For ten minutes he gets a pretty tolerable one-page, which looks good on the screens of mobile phones.

Landing Designer # 3. "LPTrend" (lptrend.com)

“LPTrend” is an intuitive landing page constructor that is suitable for beginners. The service can offer 61 ready-made templates with layout restrictions.

Keep in mind!Creating a landing from scratch is not provided here. There is no integration with other services.

From functional there is A / B testing, the tab "useful services", which has links to various tools.

The trial period is 15 days. Sufficient time to check the capabilities of the service.

Cheapest rate - 500 rubles per month. One landing page generation is possible.

Behind the most expensive rate will have to spread on 2000 rubles per month.

Subscribe to premium rate makes it possible to create an unlimited number of landing page.

Other online landing page constructors

There are a couple of site designers that you should pay attention to:

Bazium - A pretty good site builder. The service offers almost 400 design variations, 53 blocks and 27 different settings that can fully satisfy all needs. Among the positive aspects, it is especially possible to single out the possibility of paying for services as they are used. You will have to pay for this service. 35 rubles per day.

Tilda - offers a modular system. The cheapest fare costs 500 rubles, subject to payment for the whole year. If payment is made on a monthly basis, in this case the cost of the tariff will be 750 rubles.

5. How to create a landing page for free

Consider the popular services, where you can also create a landing page (one-page) for free:

landingi.ru;
www.setup.ru;
lpgenerator.ru;
ru.wix.com;
Creation of landing pages (one-page sites) under the order for a small amount on freelance sites (from 1000 p. and higher).

6. Examples of the best selling landing page 📰

Let's look at a few examples of selling landing pages. Keep in mind that the landing page is constantly changing its relevance. If “today” certain templates were with high conversion, then it is not a fact that these templates will work with the same conversion “tomorrow”.

Therefore recommend do not copy, and take as an example and create your own landing pages with your own unique pictures and texts (content that others do not have), or order them from specialists who know the relevance of the landing page.

Landing example №4

7. Landing Page Templates - where to download + step-by-step installation instructions

The landing page structure consists of several elements:

Logo, phone numbers, form of data capture, i.e. callback.
An offer or offer that appears as a relevant heading.
Listing your benefits.
Call to action (placed red button).
Photos, drawings and other high-quality graphics.
Information that helps to increase confidence in the product - certificates, reviews, etc.
Contact Information.

Every known platform, for example Wordpress, Jumla et al. has its own landing page templates. However, high-quality and free landing page for WordPress to meet impossible. Relatively good landing starts from 15-25 dollars.

There are also templates that are not tied to any of the platforms. They are in the hundreds of thousands. You can find many sites where it is possible to download ready-made free landing page templates.

However, talking about normal free landing is not necessary. For the most part, such offers are just rubbish. There are very few worthy options. You can try to find high-quality Landing Page templates on popular landing platforms (for example, lpgenerator, wix, etc.)

Landing installation step-by-step instructions

Let's imagine that you have already acquired (downloaded) a normal template, hosting, domain. What steps need to be taken next?

To install your one-page account you will need to take just a few simple steps. Here they are:

Step 1. Go to the website of your hosting provider. Then go to your account control panel.
Step 2 Find the root folder of the site (it should be empty). The name of this folder is the domain name you purchased in advance.
Step 3 You should click the download button and in the pop-up window you need to select the archive with the template.
Step 4 After copying the archive to the domain folder, click on the "Unzip" button located next to it.
Step 5 Wait about 20 seconds for the unpacking process to complete. Perform a page refresh.
Step 6Landing Page set!

To edit the landing page, you need to go to the root folder of your domain and find the required file.

You can change text, images, insert video. This is not difficult to do - just read a few feature articles and you can safely start earning.

8. Frequently Asked Questions

Many questions related to landing pages come to our editorial office, we will consider the most private of them.

Question number 1. How much does it cost to create (develop) a landing page and what does its price depend on?

Some single-page site customers are sometimes perplexed, why the cost of its development does not differ too much from the price of multi-page. After all, the site will be presented with just one page with a not very complex structure. However, there is no connection between the number of pages and their price. Let's look at why.

Landing is an advertising medium that has an order of magnitude greater conversion compared to a regular site. In other words, the main goal of the landing page is to ensure that the ratio of all users of the site to the number of those who have committed the target action(order, registration, subscription, purchase) became the maximum.

According to statistics, the conversion of a regular multi-page site is kept within 3-5%. And here’s a good landing page conversion up to 25%.

When calculating the budget for advertising, it is necessary to take into account not only the cost of a one-page, but the time of its payback. High-quality landing page has a high conversion, therefore it will immediately generate revenue, and in general, optimize promotion costs. Such a product is not cheap, but it justifies itself.

If you saved on creating a landing page, then the finished page most likely will not be sufficiently selling, which means there is a risk of a significant loss in the effectiveness of the advertising campaign. The reason for this will be a low conversion rate.

The fundamental factor that determines the value of a landing page is its complexity. That is, the amount of work that needs to be done to achieve a high conversion rate. Also, the price of the landing page will depend on the specifics of the product being promoted - the complexity of developing a trading proposal, the availability of thematic video material, infographics, etc.

Landing market is constantly evolving and it is difficult to name the exact price. However, with confidence we can say that a high-quality one-page service cannot be cheap. (Usually freelancers charge for work from 100-200$, design studios - from 1000$, famous agencies - from 5000$ and more.)

Question number 2. How to promote (promote) one-page?

We invite you to familiarize yourself with 10th effective channels for receiving traffic:

Creating contextual advertising in Yandex.Direct. We recommend reading the article - "How to set up Yandex Direct, select keywords and so on."
Creating contextual advertising in Google Adwords.
Advertising on various social networks.
SEO optimization and promotion.
Article promotion or content marketing.
Posting information on bulletin boards on the Internet.
Promotion by email.
Use the landing page as a presentation at offline events.
Submission of advertising in teaser networks.
SMS mailing to all mobile devices.

Question number 3. Where can I see examples of Landing Pages product listings that deserve attention?

On the Internet you can independently find the best examples of landing pages. In the search bar “Yandex” or “Google”, type in the query “landing page examples” (or “landing page examples”) and you will be offered various website options with inspiring samples of selling pages.

Question number 4. How to make money on landing page?

In the long run, you can earn on landings in three ways:

Method 1. Engage in the development of custom landing pages. That is, create a web studio, find the right team and start working.
Method 2. Use one-page sites for their intended purpose. That is, to sell their goods / services through them.
Method 3. Engage in lead generation. The term “lead” means contacts of potential buyers. Such applications are sold to target companies. For example, you have a landing page "Sliding wardrobes Yekaterinburg". You drive traffic to it, and then offer the generated applications to companies that are manufacturing these same wardrobes (In another name, traffic arbitrage).

The choice of a specific method of earning is yours. The first method involves income from customers who themselves need such sites. By dwelling on other methods, the final consumers will earn money.

Question number 5. What taxes do you have to pay with a landing page?

Entrepreneurs who engage in online sales are required to pay income taxes. Make it better when your landing page will increase sales, turnover, etc. To pay taxes you will need to register an LLC or open an IP. (In these articles you will find the necessary documents and steps for registering a company).

There are several types of taxation systems:

Taxation system No. 1. General taxation system (DOS).Using this regime, the entrepreneur will pay the largest number of tax fees. These include personal income tax, VAT, income tax, numerous contributions to various insurance agencies and other taxes.
Taxation system No. 2. Simplified tax system (STS). This mode is most popular among entrepreneurs who are just starting their activities. 1) Is paid 6% from the amount of income. 2) You can also use the bid. 5-15% with the difference between income and expenses. The interest rate depends on the region in which the business is carried out. We also recommend reading the article - “Simplified Taxation System for Individual Entrepreneurs”.
Taxation system No. 3. Unified imputed income tax (UTII). This type of taxation applies to certain types of business activities, which are prescribed in the tax code. This regime involves the payment of a fixed tax. The amount of taxation will depend on the region in which the business is conducted.
Taxation systems No. 4. Patent tax system. It is necessary to acquire a patent for a certain type of activity. The cost of such a patent is different for each region. The tax is fixed, paid in rubles. This type of taxation is available only to individual entrepreneurs. Read the article in more detail - “How to get a patent for IP-activities”

For more details about the taxation system for individual entrepreneurs, as well as what taxes and contributions are paid by individual entrepreneurs, read the article here.

When registering your business, you must specify the OKVED codes and the type of your entrepreneurial activity.

For example, if you stopped at the registration of an individual entrepreneur (IP) and chose the simplified taxation regime (STS), then you will be required to pay 6% of income, regardless of the channels of their receipt. Naturally, all activities should be carried out only within the framework of domestic legislation.

9. Conclusion + video material

Today, many people are already tired of landing. On almost every landing page, they see endless countdown timers, almost one hundred percent discounts on goods, a bunch of laudatory reviews and many other tricks that have not changed for several years and cause only irritation.

Important!If you want the user who came to your one-page page to not close it in a second - make it non-template.

Templates must be used, but when filling them in, you should really try and create a truly unique site.

Do not deceive the visitor in a fit of desire for fleeting earnings. Always think about customers and try to satisfy their needs.

Now let's summarize:

Landing is a great tool to increase the number of customers, subscribers.
Do not focus only on the landing page. In parallel, it is necessary to develop other areas - main site, blog, etc.
No need to rush headlong into the studio and order a landing page - this can be done at any time. First try make a one-page do-it-yourself. To do this, there are numerous designers and templates. You just have to develop a marketing strategy, write a sales text and set up contextual advertising.

At the end of the topic, watch the video “What is a landing page? Why is it needed? ”:

In any case, the landing page has development prospects for many years to come. And it will always be one of the best tools for increasing sales.

Dear readers of the RichPro business magazine, we would be grateful if you share your comments on the topic of publication in the comments below. We wish you good luck and success in creating and promoting landing pages!